All of Norco would like to welcome everyone to Horsetown USA as it celebrates both the 27th Annual Norco Mounted Posse PRCA Rodeo and the 2011 Norco Fair! Held Aug. 26-28 at the George Ingalls Equestrian Center, the rodeo will feature bull riding, bareback riding, barrel racing, mutton bustin’, along with great food, music and dancing! Call (951) 371-1204, visit their website, www.norcoprcarodeo.com or stop by some of your local Norco businesses to get your Rodeo tickets now! And don’t miss the Norco Fair, coming to Ingalls Park on Labor Day weekend, Sept. 1-5. With even more vendors, more rides, it’ll be even more fun for you and your family! Check out the new Fair hours and schedule at www.norcofair.org. And don’t forget to stop by all of your local Norco stores & businesses to take advantage of great Rodeo and Fair specials! Be sure the check out our ad index on page 102 for the list of Norco stores!

Horse lovers are welcoming the release of the film “BUCK,” an award-winning documentary that traces the life and style of Buck Brannaman, the basis of the book and film. Horseman Paul Dietz of Paul Dietz Horsemanship was a direct recipient of Buck’s understanding and compassion when Buck took him under his wing at the age of 14 with a summer invitation to his ranch and worked with Buck until the age of 20. Paul is only one of four individuals ever hired by Buck for this purpose.  

“My exposure to this style of horsemanship produced a commitment to work with horses for a better change, not only in the horses but also within myself.”  

Paul is based in Phoenix, Ariz., but offers large and small clinics as well as demonstrations from coast to coast as well as Europe. Paul be bringing two of his popular clinics to California this September — Sept. 17-20: Central California Beach Clinic; and Sept. 23-26: Cow Working and Horsemanship Clinics to Acton. See the ad on page 37.

Horse Health Products has been the brand pragmatic performance horse people have relied on for more than 35 years. This year the company introduces a new unifying look to the product line to help busy horse owners locate them on the shelf. Four new products are also being added to the Horse Health Product line, making it a more comprehensive line of quality products for serious horse care at an affordable price for owners & trainers of multiple horses. Learn more about new products Ambush Insecticide & Repellent, EquiFusion 2-in-1 Shampoo & Conditioner, Reach Joint Supplement & Shur Hoof Hoof Supplement at www.farnamhorse.com.

There’s a new training facility in San Marcos! Swede Equine LLC is now accepting clients at their new location. Swede Equine imports top quality European sport horses, mainly from Sweden to the US. Swede Equine also offers training, consignment, lease & investment opportunities. Trainers Hanna Mauritzon & Liz McConnell are available for training for both horses & riders. Contact Swede Equine at (805) 358-8889 or visit their website at www.swedeequine.com to learn more. See ad on page 48.