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WASHINGTON, D.C. — The American Horse Council’s Annual Meeting concluded June 14 with the National Issues Forum, sponsored by Luitpold Animal Health, an update on the “Time to Ride” campaign, and a panel on benefits of Microchipping.

Christie Schulte of Lead Change Management Inc. and Marketing Manager of the AHC Time to Ride campaign, emphasized that the campaign’s goal is not to just grow the horse industry, but to make the equine experience attractive and accessible to newcomers. She also gave an update to meeting attendees on the progress of Time to Ride in 2016, as well as the new programs and sweepstakes that were introduced this year. Most notably, Time to Ride will be working with the U.S. Equestrian Federation on the First Lady’s “Let’s Move” campaign to engage youth in as many Olympic sports as possible.
Schulte added that Time To Ride has introduced over 60,000 new people to horses.

Summer Stoffel, who serves on the USEF Horse Recording and ID Task Force Committee, spoke on a panel about benefits of microchipping.
“The future of any industry is data,” said Stoffel. “Microchipping for horses has been used successfully in Europe since 2006 to monitor horse welfare, protect against theft, prevent fraud, track competition eligibility, and for tracing in the event of a disease outbreak. It is a safe, reliable, less painful way to provide permanent, unchangeable positive identification.”

MORE ONLINE: Http://bit.ly/607A_NTAHC

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