Your Best Marketplace keeps getting better – and more valuable! In just a few weeks – Jan. 5 — a new, glossy generation of California Horsetrader will hit the stands with new color pricing to boot – just $99 more makes any ad, any size into full color! The new glossy look and feel comes with the same great low prices – no rate increases in 2012!

Don’t wait — give our office a call and put the Horsetrader to work for you, glossy in print and well-read online with more than 1,500 unique users daily on Horsetrader.com!

If you need or want a new saddle or some tack, don’t miss the Liquidation, Retirement Tack & Saddle Auction. Spencer Rogers, well-known auctioneer, tack and saddle dealer/distributor and horse dealer has decided to retire. He has hired Vern Seal of National Auction and Sales Management Company of Billings, MT., to conduct the auction. This sale will be held one day only — New Years Day, Sunday Jan. 1 — at the Riverside Elks Lodge in Riverside. There is a great selection of 100 saddles, including silvered show saddles, ropers, Western pleasure, Wade tree, barrel racers, youth and much more! Sizes range from 12-inch to 17-inch, and brands include Simco, Circle Y, Texas Saddlery, Double D Saddlery and others. Tack items being offered include assorted silvered bridles, bits, cinches, grooming items, spurs, saddle pads & more! For more information, please call (951) 681-3990, and see the ad on page 62.

CSU Fresno’s Equine Science Program is now offering a 10 percent discount on young horses (yearlings through 3-year-olds), when purchased before Jan. 1, 2012! Raised at Fresno State and started by students, there are lots of nice, well-grown and good-minded young prospects available. You can check them out online at www.FresnoStateHorses.com, or call (559) 278-5623 to make an appointment to come see them in person! See ad on page 28.

Announcing the Men Only Competition of Project Cowboy, held during Horse Expo Pomona, Feb. 2-4, 2012! From the producers of Extreme Mustang Makeover and the Road to the Horse events comes Project Cowboy, a search to find the “Great American Horseman” who will be awarded $10,000 cash, championship buckle, and be provided with a host of benefits to help launch their cowboy career. Cowboy isn’t the clothes you wear or the saddle you ride -– it’s a state of mind. From equitation riders to rodeo competitors, mailmen to ranch hands, ordinary to extraordinary, Project Cowboy seeks the individual who best represents the spirit of the Cowboy. For event details, rules, and entry forms, please visit www.projectcowboy.net or call (512) 663-5584 .

Dr. Robert Skversky of Weight No More has committed the past 18 years of his professional career to the medical treatment of the overweight patient. He has been at the forefront of treating obesity as a chronic disease using combination drug therapy, in addition to diet and exercise on a long term basis. You may have seen Dr. Skversky on “The Dr. Oz Show,” “Good Morning America,” “The Today Show,” & “The Early Show”, discussing the appropriate use of medication “off label” for long term weight loss. When diet and exercise have repeatedly failed to produce the results you have expected and you are ready to begin a more aggressive approach, turn to the program directed by the Bariatric Physician renown and respected in Southern California for the past 37 years. Dr. Robert Skversky’s program is the informed choice for safe, medication assisted, long-term weight management. Call today for a free consultation – two locations to serve you: Temecula office (951) 699-0848, or Newport Beach office (949) 645-2930. And don’t forget to ask about Dr. Skversky’s new patient offer – 25 percent discount on office visits!