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New year. New-look Horsetrader. New Expo…new excitement!

From the Horsetrader sales staff - January 5th, 2012 - Ingate Column

If ever there was a “Year of the New”, 2012 is it. We hope you like the new format and feel of your same, great Horsetrader – and there’s more good things on the way, too. You don’t need to wait for our remarkable new color rates, though. Any ad can be upgraded to four-color for just $99 –- full-page, four-color ads on our quality glossy paper as low as $545! You don’t just get the lowest rates in the state, you also get the best response because your advertising will be read both in print and online by our faithful audience of readers. Horsetrader.com gets almost 2,000 unique users daily, and your display ads are easily found by potential buyers every day, 24/7. Call today to improve your advertising response rate in 2012!

Horsetrader.com is the Official Online Marketplace of the exciting addition to the Southern California horsescape: Expo Pomona! Brought to you by the same great team that has made Horse Expo in Sacramento the West Coast’s favorite trade show, Expo Pomona will take place at the Fairplex from Feb. 2-4. See the Expo Pomona ad on page 9, and be sure to advertise in the Feb. 2 Horsetrader that will distributed throughout the grounds.

All American Trailers in Norco is ready to get you and your horses moving down the road with their “January Savings Event” on Logan Coaches. They have many models from which to choose, from the basic and affordable “Edge” model to the “Razor” with its double-lined stall walls, the “Maverick” with high sides, or the standard aluminum “XT/XTR.” Then there’s the lightweight SL “Rebel,” which can be pulled by an SUV or half-ton truck. While you’re there, ask them about their incredible service packages. They know what it takes to keep your precious cargo safe! See the ad on page 52.

We’ve all been inspired by the visual beauty of nature — our horses, our favorite landscape – and by words. Now you can bring to life that inspiration on the walls of your home, office or barn door with Wall Words. A visit to their website, WallWords.com, will transport you through a creative portal and allow you to transform your environs into a personal statement with both pictures and words. They offer decorative and full-size silhouettes of cowboys, horses and more, allowing you to preview your chosen phrase, fonts and colors before ordering. Choose from their wide array of quotes and art or create your own. Take a photo of that new baby or favorite pet and create a life-sized image with Wall Family. The possibilities are endless and you may inspire others! See the ad on page 13.

CVC Shavings is covering the west in shavings and rice hulls. The parent company of CVC Shavings of Fresno is Gene Hull Trucking, Inc., a family business founded in 1986. Ten years ago Gene started a sales division called Central Valley Commodities (CVC) with the goal to service their customers better. In the past, shavings had been bought from saw mills and sold to barns through commodities traders. These traders then had to rely on contract trucking firms to pick up and deliver the product. “We had four sets of trailers and I noticed that there was a market to sell to the consumer,” Gene explains. “The niche was having the truck and trailers to pick up the shavings at the saw mill and deliver direct to consumer. So we took the commodities philosophy and married it to a trucking company.” Now, with a fleet of over 40 sets of double trailers and 20 tractors and sub-haulers that are specifically designed for the shavings and sawmill by-products, they will sell and transport shavings, rice hulls, woodchips and other sawmill by-products throughout California and the western U.S. Customers include horse ranches, feed stores, race tracks and fairgrounds as well as horse shows. Ask for CVC Shavings today! See the ad on page 3.

Whether hauling feed and hay around the ranch or heading from the barn to the show arena, ranch carts and 4×4 utility vehicles offered by Cart Mart of San Marcos are the smart way to move – and now is the time for a great deal. Serving all of Southern California with sales and service, Cart Mart specializes in custom ranch and industrial vehicles, including new and used equipment, on-site service, preventative maintenance programs, replacement parts and special event rentals. Their new line by Club Car is designed to push, pull and simply carry stuff. These utility vehicles provide an environmentally sound, low impact alternative to conventional vehicles. Since 1959, Cart Mart has been relied on by customers big and small, from private parties to the Super Bowl. You will find the atmosphere at Cart Mart welcoming, and its experienced staff will help you find a ranch or show vehicle for your needs — at a price that suits your budget! See the ad on page 11.

The 2012 Gallop Annual Charity Stallion Services Auction, presented by Rhodes River Ranch, will be held Sunday, Jan. 29 at noon. This charity event benefits the Ronald McDonald House Charities of Spokane and will offer breedings to world-class Quarter Horse and Paint stallions, including Big Chex To Cash, Blazing Hot, RH Mr Imprint, Spooks Gotta Gun, Royal Fletch, Macs Good N Plenty, Smart Little Pepinic, Artful Investment, Topsails Rien Maker, Third Cutting, VS Code Red, and many, many more! For more information, call (509) 990-4167 and see the ad on page 71.

Triple Crown® TLC™-Total Lifetime Care™ now provides a pellet option for our most popular beet pulp-based feeds, formulated for all ages of horses. Triple Crown TLC means tender loving care for your horse’s lifetime. This innovative formula uses a combination of fiber ingredients with a nutrient profile that can be used for horses of any age in a convenient pellet form. TLC allows horse owners the flexibility to feed most every horse the same diet and the high fiber will help when hay is short or lacking in quality. For more information, call (800) 267-7198, and see the ad on page 17.

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