Most horse people know that ads placed in your favorite horsetrading publication, the California Horsetrader, also appear online on Horsetrader.com – which gets more than 1,500 unique visitors each day! What you may not know is that you can place classifieds in your favorite national magazines on Horsetrader.com, too! The line-up of horsetrader.com titles is 11 and growing, and it features such best-in-class titles as Equus, Quarter Horse News, Horse & Rider, Barrel Horse News, Practical Horseman, The Trail Rider, Dressage Today, American Cowboy and more! To place an ad, just go to Horsetrader.com, select “Place An Ad”, and after you log in, select “Create New Ad” and “See other publications and websites…”. Or, you can call our office, and we’ll gladly help you compose ads and a program across your favorite titles. By the way, your classified ads placed in any of these magazines also appear online on horstrader.com! Clearly your BEST marketplace is better than ever!

The California Horsetrader would like to extend best wishes to Bill and Lou Gene Cuddeback of Cuddeback Trailers in Lakeside. After 37 years of a thriving business, they will be retiring to pursue their passions on horseback: Bill in team roping and Lou Gene in reined cow horse. Their professionalism, knowledge and warm regard for those they served over the years will all be missed. There will be an event for the last of the Cuddeback Trailer inventory: Fischer Auction will be handling an auction on March 17 — both online and with live bidding of the $1 million inventory. You may join in the bidding process for great deals on all types of trailers, shop equipment and supplies, and parts inventory. Once liquidated, the prime freeway frontage facility will be available for lease. For more information, see the ad on page 65.

It’s here! Horse Expo Pomona fill the Fairplex Thursday through Saturday (that’s right – no Super Bowl conflict!), so please come by the Horsetrader Booth #7215 to pick up something special. Your visit will be a GREAT chance to show you in person and the latest in print an online advertising packages with California Horsetrader and Horsetrader.com –- the Official Online Marketplace of Horse Expo Pomona! Whether you are buying are selling horses, horse property or any horse product or service, Horsetrader is your BEST marketplace — we look forward to seeing you!

Would you like to meet and greet Horsetrader columnist Ray Ariss? Come by and get one-to-one insight from Ray all three days in the Horsetrader booth:

Thursday, Feb. 2: 3-5 p.m.
Friday, Feb. 3: 4:30-5:30 p.m.
Saturday, Feb. 4: 1-2:30 p.m. and 4-5 p.m.

Mark your calendars – Tierra Del Norte Arabian Horse Association is starting off its 2012 show and event line-up with a great clinic! On Sunday, March 4, there will be a Country, English & Hunter clinic with Jonathan Ramsay, held at Discovery Valley Equestrian, in San Marcos. Mr. Ramsay is part of the Stachowski Farm training team, currently on site full-time at the Stachowski Farm satellite facility in San Marcos. He is known for his patience with both amateur and youth riders, along with his ability in starting young horses with ease and in a relaxed manner. To save your spot and to learn more about the clinic and other upcoming TDNAHA events, please call Darlene Hopkins at (760) 535-9293, and see the ad on page 102.

Simply amazing! That’s how users of King Feed’s Ultra 20/20 describe the results. Billed as the ultimate equine performance supplement, just a few pounds each day will improve coat/ hair/ hoof appearance, maintain weight, provide concentrated energy, and also support digestive, immune, joint and cardiovascular health. Endorsed by Matt Sheridan Performance Horses, King Feed believes supplements are designed to correct dietary deficiencies or to enhance the quality of nutrition in a current feed program. For more than 70 years, King’s family-owned and operated mill has been providing quality feed and exceptional customer service to livestock producers, breeders, and show and pet owners throughout California. For them, the connection between nutrition and health is widely known. In addition to well-balanced nutrition, you’ll discover a bounty of natural ingredients that support the health and longevity of your animal. Be sure to find your $2 off coupon on a 40 lb. bag of Ultra 20/20 in this issue on page 45, and stop by the King Feed booth #9124 at Horse Expo Pomona to learn more about this great product.

Question: What if you had one of the best products on the planet and were looking for the best way to get it into stores for distribution? Answer: Talk with Chuck Gawle of Flying C Promotions. And — NOW is the perfect time to ask Chuck all kinds of questions, in person, at his booth #7124 at Horse Expo Pomona. Join the likes of Double K Industries’ Horse Sense Shampoo and Boot Guard, Renew Gold, Sher Mar Enterprise’s Four Flex and Four Hoof, Ice Horse, and Santa Ynez Shavings Company. Chuck combines innovative marketing strategies and professionalism with years of his solid reputation in the horse industry. See his ad on page 15.

Take Grand Meadows’ Grand Calm Challenge! Riding and preparing your horse for a casual trail ride, exercise and training, or participating in a show should be fun for you and your horse. A hard to handle, spooky, stressed out horse will quickly ruin your enjoyment and affect the outcome of your ride or performance. Grand Calm is a unique calming supplement that is drug-free and non-herbal. The formula contains three different sources of magnesium that provide maximum bioavailability to broaden the effects of the magnesium. The formula also includes the amino acid Theanine, well -ocumented as an aid to relaxation. Grand Calm will help control nervousness in horses that are tense, spooky and inattentive. Visit Grand Meadows at Horse Expo Pomona. For free samples, call (800) 255-2962, and see the ad on page 18!

Adeptus Nutrition offers a new product in a new category! Adeptus Wound and Skin Spray is an all-natural, topical spray for wounds and skin problems. Not just another cleansing spray, this unique and exclusive formula contains Chitosan – a polyglucosamine that is a soothing topical “nutrient” that promotes wound-healing, reduces bleeding, relieves pain and itching, forms a natural film to protect wounds, and has antibacterial and antifungal properties. Great for skin abrasions, infections, cuts, rain rot, rashes, fungus, and scratches. Adeptus Nutrition, Inc. offers a complete line of quality, scientifically formulated nutritional supplements for horses, pets, and humans at very reasonable prices – quality with value! Their advanced, effective products are all formulated by a PhD. nutritionist, using pharmaceutical-grade ingredients made in the U.S., and are manufactured under strict quality control (ISO 9001 & GMP certified manufacturing). For more info, call 866-ADEPTUS /(866) 233-7887, and see the ad on page 57.

Big Horse Feed in Temecula will be having its big January Clearance Sale on Saturday, Jan. 28. From 8 a.m. to 5 p.m., you’ll find unbeatable bargains on merchandise than is downright irresistible. Come early and save big! Big Horse is more than just a feed store –- it offers women’s and men’s apparel, home furnishings and decor, saddles and tack, boots and…well, you get the picture. Now get on over to Big Horse in Temecula and get the savings on things for horse, hound and more. For more info, see the ad on page 14, or call (951) 676-2544.

If ever there was a “Year of the New”, 2012 is it. We hope you like the new format and feel of your same, great Horsetrader – and there’s more good things on the way, too. You don’t need to wait for our remarkable new color rates, though. Any ad can be upgraded to four-color for just $99 –- full-page, four-color ads on our quality glossy paper as low as $545! You don’t just get the lowest rates in the state, you also get the best response because your advertising will be read both in print and online by our faithful audience of readers. Horsetrader.com gets almost 2,000 unique users daily, and your display ads are easily found by potential buyers every day, 24/7. Call today to improve your advertising response rate in 2012!

Your Best Marketplace keeps getting better – and more valuable! In just a few weeks – Jan. 5 — a new, glossy generation of California Horsetrader will hit the stands with new color pricing to boot – just $99 more makes any ad, any size into full color! The new glossy look and feel comes with the same great low prices – no rate increases in 2012!

Don’t wait — give our office a call and put the Horsetrader to work for you, glossy in print and well-read online with more than 1,500 unique users daily on Horsetrader.com!

Upgrade your stallion ad into full-color glossy for $99…even a full page?! Sponsor Facebook updates as part of your ad price?! This is the time to call Lori at (760) 546-1184 and learn about these incentives and more that will help make your 2012 stallion campaign the best in years…using your BEST marketplace, California Horsetrader and Horsetrader.com.

`Tis the season to be…shopping! Be sure to check out the Horsetrader Holiday Gift Guide on page 10. There are some unique, horsey ideas at some very attractive prices.

The Clement Dressage Simulator offers riders a revolutionary new way to focus on their skills. It is used worldwide by professionals and amateur riders as an essential aid in training. The simulator is programmed to react to your aids the way a real horse would. By viewing immediate and visual feedback on balance, seat position and riding maneuvers, riders can improve greatly in a short amount of time. The simulator visually resembles a real 15.2 hd. black sport horse with a solid base instead of legs. The perfect horse can walk, trot, and canter; collect and extend the gaits; respond to leg, seat, and rein aids; as well as fl ex. The simulator comes equipped with seat, leg and bit sensors. Leg aids are detected by sensors on and behind the girth. Your aids and weight signals are displayed on a wide-screen TV where you will view a detailed description on how well you are sitting and how precisely you execute an aid. The Clement Dressage Simulator is located at The Paddock Riding Club in Los Angeles. Call (213) 200-8314 or see the ad on page 12.

The “perfect gift” takes different shapes for different folks – a show jacket that’s 50 percent off, an easy-to-use camera system for hitching a trailer, or the one Breyer horse model that makes a collection complete. Find these and more gifts for horsepeople on your lists in the 2011 Horsetrader Holiday Gift Guide on pages 12-14. It’s the perfect place for shoppers to turn to — and it’s also the perfect place to advertise in if you have horsey gift items for sale. Call our office at 760-546-1184, or email Lori at lori.wilson@horsetrader.com

Speaking of great gift ideas…how about a saddle for someone on your Christmas list? Broken Horn Saddlery in Baldwin Park is offering a great deal when you purchase your next saddle…a sales tax rebate on all new, in-stock saddle purchases in the form of a Broken Horn Gift Certificate after the trial policy is over (excludes Charro saddles). Plus, all in-stock Broken Horn Silver Show saddles are 20 percent off, plus a 100 percent tax rebate! That’s 16 saddles to choose from and the lowest price ever – almost a 30 percent savings! To find out more, call (626) 337-4266 and check out Broken Horn’s centerfold ad on pages 42-43.

Mark your calendar, the Extreme Mustang Makeover returns to Norco May 18-20 next spring. And if 2012 is the year you join in the competition, read on! Living up to its Horsetown USA moniker, Norco competitors will showcase their Mustangs’ talents on an urban trail course as well as other classes. Trainers interested in competing in Extreme Mustang Makeover events must complete and submit an application, available at the Extreme Mustang Makeover website. Trainers competing at an Extreme Mustang Makeover event receive $700 for reimbursed expenses, and there are no entry fees to enter. More than $350,000 in estimated prize money will be available at the 2012 events. Following the success of the bonus divisions for Rookies (first time EMM trainers), Young Guns (trainers 18-21 years old) and Silver Bullets (trainers 50 years old or older) in 2011, the bonuses will return in 2012. See the ad on page 71, and to sign up, go to www.extrememustangmakeover.com.

The Anaheim Hills Cattle Club is now offering Ranch Sorting on Wednesday and Friday nights sign-ups at 5 p.m. and a 6 p.m. start time. There’s a covered arena for year-round events, and Anaheim Hills offers discounted sorting runs with membership in the club. Call Andy at (714) 397-2830 for more info, and see the ad on page 68.

Martin Performance Horses invites you to come and join them for their Third Annual MPH Harvest Celebration, held Nov. 12-13 at the Anza facility. A weekend of fun will provide plenty of horse events to participate in – everything from trail classes to ranch sorting. Come out and support the High Country Boys & Girls Club as they’ll be on hand providing good food & refreshing beverages, along with a BBQ dinner Saturday night, with music provided by Adrianna Marie and the Deep Blue Three. More info can be found by calling (310) 418-4583, and see the ad on page 72.

Triple Crown Nutrition has announced its latest innovation in how to feed. The “horse feed innovator” has made multiple feedings easier with the new Simple Feeder, manufactured in Ireland by AFSH, Ltd. Eric Haydt, VP of Sales for Triple Crown, says the Simple Feeder is a great system for owners looking for convenience, for horses that spend a considerable amount of time in the stall, and for horses requiring large amounts to eat. “We can now spread these feedings out over 16 times per day, if necessary.” says Eric. Simple Feeder’s are light, portable and easily mounted within stalls, plus, they plug into standard electrical outlets – which means no additional wiring! Simple Feeders act as another set of hands to help feed, especially those early morning or evening feedings or weekends away from the farm. The Simple Feeder is not intended to replace basic management practices. It can be used for sweet feeds or pellets. Studies have shown that multiple feedings reduce the potential for ulcers, stall vices like cribbing, help regulate weight gain, and are healthier for horses that require large amounts of feed per day. For more info, call (800) 267-7198, and see the ad on page 9.

Horseworship, an independently-owned apparel company based in Malibu, joined the growing chorus of individuals and businesses working to stop the eradication of America’s rapidly diminishing wild horse population with the announcement of its ‘Freedom Collection’ line. A portion of the profits from sales of the line will support the California-based Return To Freedom, American Wild Horse Sanctuary. With the unveiling of her ‘Freedom Collection’ line, Horseworship founder and designer Pamela Robins has created a series of stunning short and long sleeve tee shirts, delicious thermals and warm hoodies for both young girls and women. The collection merges graphic design, verse and the fine art photography of renowned equine photographer Kimerlee Curyl to create unique fashion that raises money while raising awareness for the cause. While drawing her inspiration from the surrounding beauty of the Malibu canyons and “all things horse,” Robins describes Horseworship t-shirts as “fun, versatile fashion that transitions seamlessly from a day in the saddle to a night out.” For more info, see ad on page 11.